Virtual Toy Drive: Transforming Dolls to Dollars

Includes a Live Event on 03/15/2021 at 1:00 PM (EDT)

Toy donations are complex and even more so with recent worldly events. While programs rely on community support, all too often toy drives result in donations of unusable, not needed items. Many programs are challenged with storage and would prefer funds over in-kind donations. In these unprecedented times, many hospitals have also eliminated both in-person and in-kind donations, resulting in a need to fundraise differently. This presentation will outline the partnership between child life and the development office to create a virtual toy drive. Tools and documents will be shared along with outcomes, lessons learned and future enhancements.

1. Participants will be able to understand the challenges that led to the creation of a virtual toy drive as well as the initial goals 

2. Participants will be able to identify the steps, the tools and the process that led to the launch of the virtual toy drive

 3. Participants will be able to understand the outcomes of the toy drive, lessons learned and future enhancements 

4. Participants will be able to articulate how to partner with the development department to better leverage the experience of a fundraiser with the knowledge of child life programming

Suggested domain: Professional Responsibility 

Barbara Romito


Barbara Romito, MA, CCLS, has served as the Director, Child Life Program at the Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital for over 30 years. She oversees child life services and family centered care, developing innovative programs to enhance psychosocial care for children and families. She has lectured extensively to a variety of interdisciplinary groups and published research studies on psychosocial care of children and families. She received her MA in family studies from Montclair State University, has served on the boards of The Child life Council, Child Life of Greater NY, and is currently the Association of Child Life Professionals’ liaison to the American Academy of Pediatrics, Committee on Hospital Care.

Zoey Kramer


Zoey Kramer, BS, is the Manager of Development Events and Communication for Robert Wood Johnson University Hospital. She over sees all fundraising, cultivation, stewardship and community events as well as internal and external communications for the Foundation. She has helped bring in multiple new donors through her work in online fundraising events and cultivation pieces. She received her BS from Stockton University in Hospitality and Tourism Management.


03/15/2021 at 1:00 PM (EDT)   |  60 minutes
03/15/2021 at 1:00 PM (EDT)   |  60 minutes
0 Question  |  Unlimited attempts  |  4/0 points to pass
0 Question  |  Unlimited attempts  |  4/0 points to pass
1.00 PDUs credit  |  Certificate available
1.00 PDUs credit  |  Certificate available